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FAQ - Table of Contents How are the boxes distributed? Can I pick specific pizzerias that will carry boxes bearing my advertisement? What is the guarantee that all of the boxes will be distributed? Are there specific days of the week when people eat more pizza? What are the requirements for submission or artwork? Can you do a full colour (photo quality) box? What can I do to pinpoint distribution to my target audience? Who should advertise on pizza boxes? Can I put a coupons on the box with my ad? Can you advertise on the side of the box? What makes Coup-on-a-Box advertising effective?
Q: What is Coup-on-a-Box advertising? Coup-on-a-Box advertising - through the Xenography Media Group (XMG) - is high impact media that is delivered directly into hands and into homes. XMG is the leader in pizza box advertising having completed major campaigns for clients including Coke, Telstra, Cellarbrations, AMF Bowling and others. XMG custom prints two and three colour (Flexographic) directly on to pizza boxes which are distributed in all major markets. Up to a 6 colour plus varnish (Lithographic) print is available for high quality photo images. Back to TopQ: How are the boxes distributed? Coup-on-a-Box advertising - through XMG - is distributed primarily via independent and small chain pizzerias. As XMG’s channel partner consists of the leading pizza box distributor and major manufacturers, XMG can control distribution, can print and distribute on a tight schedule, and has far greater capacity than anyone else in the market. Back to TopQ: How do you know that boxes with our ad will actually be distributed to customers and will not just sit in the basement of a pizzeria? Ever been into a pizzeria? These joints are usually tight on space. In addition, the pizzerias pay for those boxes, which means, they have money tied up in them. They do not want them sitting around. In fact, most pizzerias order only about a one-week supply of pizza boxes at a time. Back to TopQ: Can I pick specific pizzerias that will carry boxes bearing my advertisement? Yes! You can hand pick stores from our extensive shop list or alternatively pick a geographical area (eg. Sydney Metro) and we will distribute the boxes evenly over the designated area. We guarantee the market, quantity and the distribution. Back to TopQ: What is the guarantee that all of the boxes will be distributed? At the conclusion of your campaign, you can request a comprehensive report (from our distributor) which will detail the number of boxes that were distributed in each region and / or stores. Back to TopQ: Are there specific days of the week when people eat more pizza? Yes! Though pizza is eaten every day, research has established that the majority of pizzas are delivered / picked-up on Fridays and Saturdays key times for advertisers to communicate their messages. Back to TopQ: What are the requirements for submission of artwork? Working with XMG is simple and convenient. We accept digital artwork created with Adobe software. Upon contracting, you will be provided with specific artwork requirements as well as an EPS file of the pizza box dyelines. This simplifies the process to minimise your creative costs and maximises the impact of your Coup-on-a-Box campaign. (Artwork specifications are available on this website). Back to TopQ: Can you do a full colour (photo quality) box? Absolutely. We offer 6 colour process full wraps of the entire pizza box. The printing will be full colour photographic quality. This makes for an extremely powerful marketing tool for in the home, out of the home and outdoor advertising exposure. However, as a six colour process requires more complex manufacturing, it is about twice the cost of our standard two and three colour print. As the impact is so huge, we think it is worth every cent . . . ... Back to TopQ: What is the lead time? Generally, we require artwork 4 weeks prior to the first day of the distribution period - slightly longer for the six colour process. However, if you have a tighter schedule within which you need to work, we will do everything we can to accommodate you. Back to TopQ: Who eats pizza? Everybody eats pizza. 91% of Australians make pizza the nation’s most popular quick service meal. However, the groups who eat the most pizza are young educated adults, teens and double income families with kids. Back to TopQ: What can I do to pinpoint distribution to my target audience? There are several ways to target distribution including focusing distribution to specific areas and even by using different box sizes to reach different markets. For instance, if you want to target two-income families with children, distribution of 13 inch boxes in the suburbs will do it, this being the size of box used for dinner-sized pizzas. Talk to us about your target and we will design a distribution plan to reach it. Back to TopQ: Who should advertise on pizza boxes? Anyone who wants to reach a captive audience in a powerful way. The most popular categories include: Videos and movies, beverages, fuel and automotive, sports, confectionery and ice-cream, Internet, telecom, home services, console games, television, packaged goods, holiday destinations and retailers. Coup-on-a-Box provides in the home, out of the home and outdoor advertising exposure all in one simple package. (Statistics available on this website). Back to TopQ: Can I put coupons on the box with my ad? Absolutely, thus why Coup-on-a-Box. Easily removable coupons are available on the box. Coupon numbers available will be dependant on pizza box size (between 4 and 6 coupons per box). No scissors required. Back to TopQ: Can you advertise on the side of the box? Absolutely, you can use the sides for 1300 numbers or more branding. Customers have even placed store locations and contact numbers on the base of the box. The box becomes a powerful 3D advertising billboard. Remember that the pizzerias stack the boxes one on top of each other in the store. This allows you to have a permanent advertising billboard in the pizzeria during your campaign. Bonus outdoor advertising. Back to TopQ: What makes Coup-on-a-Box advertising effective? Coup-on-a-Box advertising is an extremely cost effective advertising vehicle. The average pizza meal lasts 40-minutes and is shared by 4 people! A huge 3D ad! over a square foot. And it is literally thrust into your prospect's hands. A powerful in the home, out of the home and outdoor advertising medium package. We call this "Advertising with Bite". Easy detachable coupons on the front of the box can be utilised for instant participation or used at a later date. We call this "a bonus side order" (seeing instant return on advertising spend). Most pizza is eaten at dinnertime. For television and movie advertisers this means your ad dollar is not wasted with 7:00am exposure. For advertisers looking for a telephone response, your target will get the ad when they are near the phone and able to take action. Back to Top |
For further information Contact: Xenography Media Group (XMG) P/L
tel: 61
3 9846 6555 George: 0402 085 860 skype: george.braoudakis
e-mail:
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Coup-on-a-Box is a licensed product. Innovation Patent # 200410103I & 2004101044 with Certified design # 301823 & 301824 with other Australian and International patents pending and can be viewed through the IP Australia website (Click on patent and design numbers to view). This product and concept can not be utilised through anyone else without infringing on intellectual property and / or copyright laws.
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