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RESEARCH FACTS & STATISTICS: COUPONS Coupons were born in 1894! Asa Candler, the druggist who bought the formula for Coca-Cola for $2,300, gives out handwritten coupons for a free glass of his new fountain drink - thus began the Coca-Cola Company. Look at Coca-Cola Today! There is no magic formula for predicting a typical, response rate. There are hundreds of variables connected with any coupon -- millions if you consider that each person receiving the message is a variable. Many sources quote that 3% is a typical direct response rate. However, this number is quite meaningless. Response rates vary widely depending on a number of factors:
The important thing to remember is that the key element is the promotion cost per response and return on investment (ROI). Coup-on-a-Box allows instant participation, branding and messaging where decisions are made as well as providing greater exposure of your business, goods or services for a longer duration of time. This equates to higher than normal response rates. "81% of consumers buy brands that are on sale or from merchants who offer coupons & specials" Source: TNS Inc. Research Readership
A recent survey revealed an impressive 96% of people read their coupons with 50% reading them on a regular basis.
 36% passed coupons on to other people. These figures most definitely illustrate that coupon readership is prominent in Australia.
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For further information Contact: Xenography Media Group (XMG) P/L
tel: 61
3 9846 6555 e-mail: xmg@couponabox.com.au George: 0402 085 860
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Coup-on-a-Box is a licensed product. Innovation Patent # 200410103I & 2004101044 with Certified design # 301823 & 301824 with other Australian and International patents pending and can be viewed through the IP Australia website (Click on patent and design numbers to view). This product and concept can not be utilised through anyone else without infringing on intellectual property and / or copyright laws.
Copyright Xenography Media Group, All rights reserved |
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