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RESEARCH FACTS & STATISTICS: COUPONS Coupons were born in 1894! Asa Candler, the druggist who bought the formula for Coca-Cola for $2,300, gives out handwritten coupons for a free glass of his new fountain drink - thus began the Coca-Cola Company. Look at Coca-Cola Today! There is no magic formula for predicting a typical, response rate. There are hundreds of variables connected with any coupon -- millions if you consider that each person receiving the message is a variable. Many sources quote that 3% is a typical direct response rate. However, this number is quite meaningless. Response rates vary widely depending on a number of factors:
The important thing to remember is that the key element is the promotion cost per response and return on investment (ROI). Coup-on-a-Box allows instant participation, branding and messaging where decisions are made as well as providing greater exposure of your business, goods or services for a longer duration of time. This equates to higher than normal response rates. "81% of consumers buy brands that are on sale or from merchants who offer coupons & specials" Source: TNS Inc. Research Readership
A recent survey revealed an impressive 96% of people read their coupons with 50% reading them on a regular basis.
 36% passed coupons on to other people. These figures most definitely illustrate that coupon readership is prominent in Australia.
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For further information Contact: XMG Media
tel: 61
3 9846 6555 George: 0402 085 860
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Coup-on-a-Box is a licensed product. Innovation Patent # 2004101031 & 2004101044, Certified design # 301823 & 301824, NZ Patent # 536394 with other Australian and International patents pending including the United States, Canada, UK and Europe..This design, product and/or concept can not be utilised without infringing on Australian and International intellectual property, Trade Marks and/or copyright laws.
Copyright XMG Media, All rights reserved |
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